Friends of the Loew’s believes that the landmark Loew’s Jersey Theatre must serve its community as a not-for-profit arts and entertainment center that increases the visibility and role of the performing arts in the lives of the diverse peoples who live in Hudson County and our whole region. It must strive to present a broad spectrum of quality programming that breaks down preconceived divisions between different performance disciplines — artificial divisions that prevent many people, especially young people, from thoroughly exploring and enjoying the rich diversity of performance art. This programming must highlight the best accomplishments of American popular stage and motion picture arts.