Color Factory is an interactive art museum located in Soho. Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of New York. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life a little more joyful.
History
Established in 2017.
Color Factory is a collaborative interactive exhibit that debuted in San Francisco in August 2017. What was intended as a month-long run unexpectedly flourished as a celebration of color and creativity that lasted for another eight sold-out months. In August 2018, a whole new palette came to New York City in SoHo’s Hudson Square neighborhood. In 2019, they expanded into Houston with a location in Upper Kirby.
Is it dog friendly?
No dogs allowed.
How long does it take you to do the whole thing?
Depends on how fast you move through, the total immersive experience for me and another person was 1.5-2hrs. If you are with a group, it can take longer. Some rooms you have to wait for others to get through with, or have time for photos, and the legendary blue ball pit can take some time. So it depends. Hope this helps
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